WebNov 15, 2024 · A snapshot of recent data about Gen Z’s shopping and buying behaviors. KEY STAT: Gen Z, a digitally native group, is more likely to engage in social commerce than older generations are. More than half of Gen Z adult social network users (ages 18 to 24) are social buyers, and nearly half of Gen Z teen social network users (ages 14 to 17) are. WebJul 1, 2024 · According to PwC ‘s March 2024 Global Consumer Insights Pulse Survey, when looking at consumer spending by generation, only 28 percent of Gen Xers polled had acquired products via mobile/smartphones. McKinsey data bears this out, indicating that Generation X members have less intent to buy essential and non-essential items online.
Men vs Women Shopping Statistics, Behaviors & Other Trends - Jungle …
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Black consumers empowered by “selfless” spending - NIQ
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