WebbBook Synopsis The Psychology of Advertising by : Bob M. Fennis. Download or read book The Psychology of Advertising written by Bob M. Fennis and published by Psychology Press. This book was released on 2010-07-12 with total page 365 pages. Available in PDF, EPUB and Kindle. WebbThe psychology of advertising. [Bob Michaël Fennis; Wolfgang Stroebe] -- "This book is extremely well-written. ... Fennis, Bob Michaël, 1968-Psychology of advertising. Hove, …
The Psychology of Advertising by Bob M Fennis - 9781848723061
Webb22 dec. 2015 · The Psychology of Advertising Authors: Bob Fennis University of Groningen Wolfgang Stroebe University of Groningen Citations (9) ... Die Zusammensetzung dieser Komponenten, sprich der... WebbEntdecke Psychologie der Werbung von Bob M. Fennis (englisch) Taschenbuch Buch in großer Auswahl Vergleichen Angebote und Preise Online kaufen bei eBay Kostenlose Lieferung für viele Artikel! dairy lodge keswick
The Psychology of Advertising: Amazon.co.uk: Fennis, Bob M ...
WebbFennis, Bob Michaël, 1968- author; Stroebe, Wolfgang, author This work discusses key topics from social and consumer psychology. It covers issues such as the impact of … WebbBob M. Fennis works as an Professor in Consumer Behavior at the Department of marketing at Groningen University, the Netherlands. His research interests include persuasion, social influence processes and the dynamics of "automatic" consumer behavior. His research focuses on such issues as the effectiveness of marketing and … Webb7 okt. 2024 · The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform … biosheen services